Marketing warfare /
Ries, Al.
Marketing warfare / by Al Ries and Jack Trout. - New York : McGraw-Hill, c1986. - viii, 216 p., [2] leaves of plates : ill. ; 21 cm.
Includes index.
"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.
007052730X : US$15.00 0070527261 ((pbk))
85014957
GB86-14584
Marketing.
Competition.
Marketing.
Competition.
HF5415 / .R544 1986
Marketing warfare / by Al Ries and Jack Trout. - New York : McGraw-Hill, c1986. - viii, 216 p., [2] leaves of plates : ill. ; 21 cm.
Includes index.
"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.
007052730X : US$15.00 0070527261 ((pbk))
85014957
GB86-14584
Marketing.
Competition.
Marketing.
Competition.
HF5415 / .R544 1986