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Marketing warfare / (Record no. 5267)

MARC details
000 -LEADER
fixed length control field	01112cam a2200301 a 4500
001 - CONTROL NUMBER
control field	0000023284
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921135042.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	850614e198600 nyumf a001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	85014957
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	GB86-14584
019 ## -
--	13792664
--	38505813
--	692254296
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	007052730X :
Terms of availability	US$15.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070527261 ((pbk))
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	.R544 1986
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Ries, Al.
245 10 - TITLE STATEMENT
Title	Marketing warfare /
Statement of responsibility, etc.	by Al Ries and Jack Trout.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	c1986.
300 ## - PHYSICAL DESCRIPTION
Extent	viii, 216 p., [2] leaves of plates :
Other physical details	ill. ;
Dimensions	21 cm.
500 ## - GENERAL NOTE
General note	Includes index.
520 ## - SUMMARY, ETC.
Summary, etc.	"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Competition.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
Source of heading or term	sears
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Competition.
Source of heading or term	sears
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Trout, Jack.
989 ## -
--	20230822095114.0

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023		HF 5415 RIE	BK00459024	09/21/2023	c.034912	09/21/2023	Books