An examination of the effect of actual marketing mix strategies on brand perception and brand equity : a case of colgate palmolive /
Mamina, Rejoice J. Tobias.
An examination of the effect of actual marketing mix strategies on brand perception and brand equity : a case of colgate palmolive / Rejoice J. Tobias-Mamina. - ed. - 2010. - xii, 107 p. : ill. ; cm.
Dissertation (Msc.)--Chinhoyi University of Technology, 2010.
Includes bibliographical references and abstract.
$
Marketing.
Brand equity.
An examination of the effect of actual marketing mix strategies on brand perception and brand equity : a case of colgate palmolive / Rejoice J. Tobias-Mamina. - ed. - 2010. - xii, 107 p. : ill. ; cm.
Dissertation (Msc.)--Chinhoyi University of Technology, 2010.
Includes bibliographical references and abstract.
$
Marketing.
Brand equity.