An examination of the effect of actual marketing mix strategies on brand perception and brand equity : a case of colgate palmolive / Rejoice J. Tobias-Mamina.

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Material type: Text

TextPublication details: 2010.Edition: edDescription: xii, 107 p. : ill. ; cmSubject(s):

Dissertation note: Dissertation (Msc.)--Chinhoyi University of Technology, 2010.

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Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HD 69.B7 MAM (Browse shelf(Opens below))	Available		BK00461105

Dissertation (Msc.)--Chinhoyi University of Technology, 2010.

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