The encroachment framework part 1 of 2/
Van der Rhee, Bo,
The encroachment framework part 1 of 2/ [electronic resource] : Encroachment framework, part 1 of 2 Bo van der Rhee [and] Glen Schmidt. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (12 min.) : color, sound). - Operations strategy . - Henry Stewart talks. Marketing & management collection. Operations strategy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: New products can take market share -- New attributes can be introduced -- The encroachment framework -- Six types of new products & services -- Immediate high-end -- Immediate low-end -- New attribute high-end -- Fringe market low-end -- Detached market low-end -- New market high-end -- Core attribute performance vs. New attribute performance.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3753 Henry Stewart Talks
Market share.
New products--Marketing.
The encroachment framework part 1 of 2/ [electronic resource] : Encroachment framework, part 1 of 2 Bo van der Rhee [and] Glen Schmidt. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (12 min.) : color, sound). - Operations strategy . - Henry Stewart talks. Marketing & management collection. Operations strategy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: New products can take market share -- New attributes can be introduced -- The encroachment framework -- Six types of new products & services -- Immediate high-end -- Immediate low-end -- New attribute high-end -- Fringe market low-end -- Detached market low-end -- New market high-end -- Core attribute performance vs. New attribute performance.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3753 Henry Stewart Talks
Market share.
New products--Marketing.