The encroachment framework [electronic resource] : part 1 of 2/ Bo van der Rhee [and] Glen Schmidt.
Material type: FilmPublisher number: 3753 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Operations strategyPublication details: London : Henry Stewart Talks, 2014.Description: 1 online resource (1 streaming video file (12 min.) : color, sound)Other title:- Encroachment framework, part 1 of 2
Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: New products can take market share -- New attributes can be introduced -- The encroachment framework -- Six types of new products & services -- Immediate high-end -- Immediate low-end -- New attribute high-end -- Fringe market low-end -- Detached market low-end -- New market high-end -- Core attribute performance vs. New attribute performance.
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Mode of access: World Wide Web.
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