Word-of-mouth communication and opinion leadership [electronic resource] /
Kimmel, Alan J.
Word-of-mouth communication and opinion leadership [electronic resource] / Alan J. Kimmel. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (58 min.) : color, sound). - Why we buy : understanding consumer behavior . - Henry Stewart talks. Marketing & management collection. Why we buy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The power of consumer-to-consumer influence -- Case examples: Hush Puppies; The Hunger Games -- Defining word of mouth (WOM) -- Online vs. offline WOM -- Customer reviews -- What consumers are talking about and to whom -- Consumer influencers -- Opinion leadership process -- Means to identify influencers -- Converting consumers into advocates -- WOM motivations.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3367 Henry Stewart Talks
Communication in marketing.
Communication--Technological innovations--Social aspects.
Consumer behavior.
Internet marketing.
Marketing--Case studies.
Marketing--Management.
Online social networks.
Oral communication.
Public opinion.
Word-of-mouth communication and opinion leadership [electronic resource] / Alan J. Kimmel. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (58 min.) : color, sound). - Why we buy : understanding consumer behavior . - Henry Stewart talks. Marketing & management collection. Why we buy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The power of consumer-to-consumer influence -- Case examples: Hush Puppies; The Hunger Games -- Defining word of mouth (WOM) -- Online vs. offline WOM -- Customer reviews -- What consumers are talking about and to whom -- Consumer influencers -- Opinion leadership process -- Means to identify influencers -- Converting consumers into advocates -- WOM motivations.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3367 Henry Stewart Talks
Communication in marketing.
Communication--Technological innovations--Social aspects.
Consumer behavior.
Internet marketing.
Marketing--Case studies.
Marketing--Management.
Online social networks.
Oral communication.
Public opinion.