MARC details
| 000 -LEADER |
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| fixed length control field |
02373ngm a2200433 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
0000024650 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230921135113.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m c |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr|cna|||a|||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
vz|czazum |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
131019s2013 enk|||||||||||s|||v|eng d |
| 028 50 - PUBLISHER OR DISTRIBUTOR NUMBER |
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| Publisher or distributor number |
3367 |
| Source |
Henry Stewart Talks |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(HSTalks)HST3367 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kimmel, Alan J. |
| Relationship |
spk |
| 245 10 - TITLE STATEMENT |
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| Title |
Word-of-mouth communication and opinion leadership |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
Alan J. Kimmel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Henry Stewart Talks, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (1 streaming video file (58 min.) : |
| Other physical details |
color, sound). |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Why we buy : understanding consumer behavior |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Animated audio-visual presentation with synchronized narration. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from title frames. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: The power of consumer-to-consumer influence -- Case examples: Hush Puppies; The Hunger Games -- Defining word of mouth (WOM) -- Online vs. offline WOM -- Customer reviews -- What consumers are talking about and to whom -- Consumer influencers -- Opinion leadership process -- Means to identify influencers -- Converting consumers into advocates -- WOM motivations. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to subscribers. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication |
| General subdivision |
Technological innovations |
| -- |
Social aspects. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Case studies. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Online social networks. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Oral communication. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public opinion. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Henry Stewart talks. |
| Name of part/section of a work |
Marketing & management collection. |
| -- |
Why we buy |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://hstalks.com/lib.php?t=HST164.3367&c=250">http://hstalks.com/lib.php?t=HST164.3367&c=250</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://hstalks.com/lib.php?t=HST164&c=250">http://hstalks.com/lib.php?t=HST164&c=250</a> |
| Materials specified |
Series |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
141013 |
| 989 ## - |
|---|
| -- |
20230822095114.0 |