Writing a business plan for a new venture
Douglas, Evan J., 1946-
Writing a business plan for a new venture [electronic resource] / Evan Douglas. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Entrepreneurship : how to create successful new businesses . - Henry Stewart talks. Marketing & management collection. Entrepreneurship .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Why write a business plan -- The plan vs. the planning process -- The purpose of your business plan -- The communication process with your reader -- The five main sections of a business plan -- The executive summary -- The market opportunity -- Market environment and competitor analysis -- Competitive strategy -- Marketing mix -- Growth strategy -- Production & supply chain management -- Human resource management -- Risk recognition and mitigation -- Financial details and the investment opportunity -- Business plan aesthetics -- Brevity and parsimony -- Have a page budget -- Strategic omissions -- Logical flow -- Summary -- Further reading.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3245 Henry Stewart Talks
Business planning.
Entrepreneurship.
New business enterprises.
Writing a business plan for a new venture [electronic resource] / Evan Douglas. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Entrepreneurship : how to create successful new businesses . - Henry Stewart talks. Marketing & management collection. Entrepreneurship .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Why write a business plan -- The plan vs. the planning process -- The purpose of your business plan -- The communication process with your reader -- The five main sections of a business plan -- The executive summary -- The market opportunity -- Market environment and competitor analysis -- Competitive strategy -- Marketing mix -- Growth strategy -- Production & supply chain management -- Human resource management -- Risk recognition and mitigation -- Financial details and the investment opportunity -- Business plan aesthetics -- Brevity and parsimony -- Have a page budget -- Strategic omissions -- Logical flow -- Summary -- Further reading.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3245 Henry Stewart Talks
Business planning.
Entrepreneurship.
New business enterprises.