Writing a business plan for a new venture [electronic resource] / Evan Douglas.
Material type:
FilmPublisher number: 3245 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. EntrepreneurshipPublication details: London : Henry Stewart Talks, 2013.Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Why write a business plan -- The plan vs. the planning process -- The purpose of your business plan -- The communication process with your reader -- The five main sections of a business plan -- The executive summary -- The market opportunity -- Market environment and competitor analysis -- Competitive strategy -- Marketing mix -- Growth strategy -- Production & supply chain management -- Human resource management -- Risk recognition and mitigation -- Financial details and the investment opportunity -- Business plan aesthetics -- Brevity and parsimony -- Have a page budget -- Strategic omissions -- Logical flow -- Summary -- Further reading.
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Mode of access: World Wide Web.
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