How does search engine advertising work and why is it so important to get it right?
Brigden, Jim,
How does search engine advertising work and why is it so important to get it right? [electronic resource] / Jim Brigden. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (26 min.) : color, sound). - Online advertising : how to use new digital tools and connect more effectively with your customers . - Henry Stewart talks. Marketing & management collection. Online advertising .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Online advertising spend -- The power of search engine advertising -- Buying behavior -- Advertising through paid results -- Elements of success -- Appearing in natural results -- How do you get listed? -- Improve relevance -- Improve popularity -- Why it is important to get it right.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2447 Henry Stewart Talks
Internet advertising.
Internet marketing.
Web search engines.
World Wide Web--Subject access.
How does search engine advertising work and why is it so important to get it right? [electronic resource] / Jim Brigden. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (26 min.) : color, sound). - Online advertising : how to use new digital tools and connect more effectively with your customers . - Henry Stewart talks. Marketing & management collection. Online advertising .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Online advertising spend -- The power of search engine advertising -- Buying behavior -- Advertising through paid results -- Elements of success -- Appearing in natural results -- How do you get listed? -- Improve relevance -- Improve popularity -- Why it is important to get it right.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2447 Henry Stewart Talks
Internet advertising.
Internet marketing.
Web search engines.
World Wide Web--Subject access.