How does search engine advertising work and why is it so important to get it right? [electronic resource] / Jim Brigden.

By:

Brigden, Jim [spk]

Material type: Film

FilmPublisher number: 2447 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Online advertisingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (26 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Online advertising spend -- The power of search engine advertising -- Buying behavior -- Advertising through paid results -- Elements of success -- Appearing in natural results -- How do you get listed? -- Improve relevance -- Improve popularity -- Why it is important to get it right.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

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