B2B integrated marketing
Wilson, Chris,
B2B integrated marketing [electronic resource] / Chris Wilson. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (35 min.) : color, sound). - B2B advertising : the strategy, theory, techniques and possibilities of building B2B brands . - Henry Stewart talks. Marketing & management collection. B2B advertising .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: What is integrated marketing? -- The changing landscape -- Integrated planning -- The situation -- Objectives -- Strategy -- Strategy in B2B -- Tactics -- Action -- Control -- Example of building an awareness program -- Where it is going: close loop marketing -- Key gaps in B2B where sales and marketing are not joined up.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2032 Henry Stewart Talks
Advertising, Industrial.
Industrial marketing.
B2B integrated marketing [electronic resource] / Chris Wilson. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (35 min.) : color, sound). - B2B advertising : the strategy, theory, techniques and possibilities of building B2B brands . - Henry Stewart talks. Marketing & management collection. B2B advertising .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: What is integrated marketing? -- The changing landscape -- Integrated planning -- The situation -- Objectives -- Strategy -- Strategy in B2B -- Tactics -- Action -- Control -- Example of building an awareness program -- Where it is going: close loop marketing -- Key gaps in B2B where sales and marketing are not joined up.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2032 Henry Stewart Talks
Advertising, Industrial.
Industrial marketing.