B2B integrated marketing [electronic resource] / Chris Wilson.
Material type:
FilmPublisher number: 2032 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. B2B advertisingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (35 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: What is integrated marketing? -- The changing landscape -- Integrated planning -- The situation -- Objectives -- Strategy -- Strategy in B2B -- Tactics -- Action -- Control -- Example of building an awareness program -- Where it is going: close loop marketing -- Key gaps in B2B where sales and marketing are not joined up.
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Mode of access: World Wide Web.
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