Building B2B brands through advertising
Torlini, Fabio.
Building B2B brands through advertising [electronic resource] / Fabio Torlini. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (37 min.) : color, sound). - B2B advertising : the strategy, theory, techniques and possibilities of building B2B brands . - Henry Stewart talks. Marketing & management collection. B2B advertising .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Best B2B brand criteria -- Considered purchase -- The buying process -- Neuropsychology -- Heuristics -- Left and right brain functions -- Neuroeconomics -- Brands establish an emotional connection -- The resistance iceberg -- Brand associations -- The total brand experience -- The move to experiential marketing -- Rackspace: a case study -- Our key differentiator -- The Rackspace personality -- Industry positioning -- Living the brand.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1925 Henry Stewart Talks
Advertising, Industrial.
Industrial marketing.
Building B2B brands through advertising [electronic resource] / Fabio Torlini. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (37 min.) : color, sound). - B2B advertising : the strategy, theory, techniques and possibilities of building B2B brands . - Henry Stewart talks. Marketing & management collection. B2B advertising .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Best B2B brand criteria -- Considered purchase -- The buying process -- Neuropsychology -- Heuristics -- Left and right brain functions -- Neuroeconomics -- Brands establish an emotional connection -- The resistance iceberg -- Brand associations -- The total brand experience -- The move to experiential marketing -- Rackspace: a case study -- Our key differentiator -- The Rackspace personality -- Industry positioning -- Living the brand.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1925 Henry Stewart Talks
Advertising, Industrial.
Industrial marketing.