Building B2B brands through advertising [electronic resource] / Fabio Torlini.
Material type:
FilmPublisher number: 1925 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. B2B advertisingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (37 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Best B2B brand criteria -- Considered purchase -- The buying process -- Neuropsychology -- Heuristics -- Left and right brain functions -- Neuroeconomics -- Brands establish an emotional connection -- The resistance iceberg -- Brand associations -- The total brand experience -- The move to experiential marketing -- Rackspace: a case study -- Our key differentiator -- The Rackspace personality -- Industry positioning -- Living the brand.
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Mode of access: World Wide Web.
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