The multichannel challenge [electronic resource] : channel combining for wealth /
Wilson, Hugh, 1962-
The multichannel challenge channel combining for wealth / [electronic resource] : Hugh Wilson. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Multichannel marketing : exploiting a business goldmine . - Henry Stewart talks. Marketing & management collection. Multichannel marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What senior non-marketers think of marketing -- The service profit chain -- Customer experience: beyond touchpoints -- Changes in the use of different channels -- Holistic experience of multichannels -- Channel integration -- Does multichannel integration matter? -- Multichannel insight -- Selling by bombardment -- Combining channels for wealth -- Integrated decision making.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1977 Henry Stewart Talks
Internet marketing.
Multilevel marketing.
The multichannel challenge channel combining for wealth / [electronic resource] : Hugh Wilson. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Multichannel marketing : exploiting a business goldmine . - Henry Stewart talks. Marketing & management collection. Multichannel marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What senior non-marketers think of marketing -- The service profit chain -- Customer experience: beyond touchpoints -- Changes in the use of different channels -- Holistic experience of multichannels -- Channel integration -- Does multichannel integration matter? -- Multichannel insight -- Selling by bombardment -- Combining channels for wealth -- Integrated decision making.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1977 Henry Stewart Talks
Internet marketing.
Multilevel marketing.