The multichannel challenge [electronic resource] : channel combining for wealth / Hugh Wilson.

By:

Wilson, Hugh, 1962- [spk]

Material type:

FilmPublisher number: 1977 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Multichannel marketingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: What senior non-marketers think of marketing -- The service profit chain -- Customer experience: beyond touchpoints -- Changes in the use of different channels -- Holistic experience of multichannels -- Channel integration -- Does multichannel integration matter? -- Multichannel insight -- Selling by bombardment -- Combining channels for wealth -- Integrated decision making.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

Title from title frames.

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Mode of access: World Wide Web.

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