Digital versus traditional marketing for hotels
Briggs, Susan.
Digital versus traditional marketing for hotels [electronic resource] / Digital vs. traditional marketing for hotels Susan Briggs. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (38 min.) : color, sound). - Marketing hotels : addressing the unique challenges of marketing hotels . - Henry Stewart talks. Marketing & management collection. Marketing hotels .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Advantages of digital marketing over traditional media -- How e-marketing is changing the way we do business -- Website content and promotion -- Monitoring effectiveness -- New developments in e-marketing.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2151 Henry Stewart Talks
Hotels--Marketing.
Internet marketing.
Digital versus traditional marketing for hotels [electronic resource] / Digital vs. traditional marketing for hotels Susan Briggs. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (38 min.) : color, sound). - Marketing hotels : addressing the unique challenges of marketing hotels . - Henry Stewart talks. Marketing & management collection. Marketing hotels .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Advantages of digital marketing over traditional media -- How e-marketing is changing the way we do business -- Website content and promotion -- Monitoring effectiveness -- New developments in e-marketing.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2151 Henry Stewart Talks
Hotels--Marketing.
Internet marketing.