Digital versus traditional marketing for hotels [electronic resource] / Susan Briggs.

By:

Briggs, Susan [spk]

Material type: Film

FilmPublisher number: 2151 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Marketing hotelsPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (38 min.) : color, sound)Other title:

Digital vs. traditional marketing for hotels

Subject(s):

Online resources:

Contents:

Contents: Advantages of digital marketing over traditional media -- How e-marketing is changing the way we do business -- Website content and promotion -- Monitoring effectiveness -- New developments in e-marketing.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

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