Market segmentation a vital component of hotel marketing /
Evans, Martin,
Market segmentation a vital component of hotel marketing / [electronic resource] : Martin Evans. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (48 min.) : color, sound). - Marketing hotels : addressing the unique challenges of marketing hotels . - Henry Stewart talks. Marketing & management collection. Marketing hotels .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The role of marketing in the hotel industry -- The importance of knowing your customer -- Principles of market segmentation -- Types of market segments for hotels -- How to apply market segmentation -- The segment led marketing plan.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2283 Henry Stewart Talks
Hotels--Marketing.
Market segmentation.
Market segmentation a vital component of hotel marketing / [electronic resource] : Martin Evans. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (48 min.) : color, sound). - Marketing hotels : addressing the unique challenges of marketing hotels . - Henry Stewart talks. Marketing & management collection. Marketing hotels .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The role of marketing in the hotel industry -- The importance of knowing your customer -- Principles of market segmentation -- Types of market segments for hotels -- How to apply market segmentation -- The segment led marketing plan.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2283 Henry Stewart Talks
Hotels--Marketing.
Market segmentation.