Market segmentation [electronic resource] : a vital component of hotel marketing / Martin Evans.
Material type:
FilmPublisher number: 2283 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Marketing hotelsPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (48 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The role of marketing in the hotel industry -- The importance of knowing your customer -- Principles of market segmentation -- Types of market segments for hotels -- How to apply market segmentation -- The segment led marketing plan.
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Mode of access: World Wide Web.
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