The 50-plus market [electronic resource] : the importance of demographics and geodemographics / John Rae.
Material type:
FilmPublisher number: 2099 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Marketing to the older consumerPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (57 min.) : color, sound)Other title: - Fifty-plus market : the importance of demographics and geodemographics
| Item type | Current library | Home library | Status | |
|---|---|---|---|---|
Books
|
Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Introductory statistics on the 50-plus market -- Demographic changes 1991 to 2001 -- Spending power of the 50-plus -- Preferred use of spare time -- Segmenting the 50-plus market -- The future of the 50-plus market.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
There are no comments on this title.