Options for segmenting the mature consumer [electronic resource] /
Robson, Sarah,
Options for segmenting the mature consumer [electronic resource] / Sarah Robson. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (17 min.) : color, sound). - Marketing to the older consumer : techniques to target the fastest growing population demographic . - Henry Stewart talks. Marketing & management collection. Marketing to the older consumer .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Why is the mature audience important? -- Why is the mature market different? -- Demographic segmentation -- Socio-demographic segmentation -- Geo-demographic segmentation -- Attitudinal or lifestyle segmentation -- Behavioral or transactional segmentation.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2108 Henry Stewart Talks
Market segmentation.
Marketing.
Older consumers.
Options for segmenting the mature consumer [electronic resource] / Sarah Robson. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (17 min.) : color, sound). - Marketing to the older consumer : techniques to target the fastest growing population demographic . - Henry Stewart talks. Marketing & management collection. Marketing to the older consumer .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Why is the mature audience important? -- Why is the mature market different? -- Demographic segmentation -- Socio-demographic segmentation -- Geo-demographic segmentation -- Attitudinal or lifestyle segmentation -- Behavioral or transactional segmentation.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2108 Henry Stewart Talks
Market segmentation.
Marketing.
Older consumers.