Options for segmenting the mature consumer [electronic resource] / Sarah Robson.
Material type:
FilmPublisher number: 2108 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Marketing to the older consumerPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (17 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Status | |
|---|---|---|---|---|
Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Why is the mature audience important? -- Why is the mature market different? -- Demographic segmentation -- Socio-demographic segmentation -- Geo-demographic segmentation -- Attitudinal or lifestyle segmentation -- Behavioral or transactional segmentation.
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Mode of access: World Wide Web.
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