Online branding [electronic resource] /
Christodoulides, George.
Online branding [electronic resource] / George Christodoulides. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice . - Henry Stewart talks. Marketing & management collection. Digital marketing best practice .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Do we need a new theory for online branding? -- Differences between online and offline branding -- Developing and measuring online brand equity? -- The role of trust in online branding -- Addressing individual and social needs through online branding -- Creating and managing an online brand experience.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2289 Henry Stewart Talks
Branding (Marketing)
Internet marketing.
Online branding [electronic resource] / George Christodoulides. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice . - Henry Stewart talks. Marketing & management collection. Digital marketing best practice .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Do we need a new theory for online branding? -- Differences between online and offline branding -- Developing and measuring online brand equity? -- The role of trust in online branding -- Addressing individual and social needs through online branding -- Creating and managing an online brand experience.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2289 Henry Stewart Talks
Branding (Marketing)
Internet marketing.