Online branding [electronic resource] / George Christodoulides.

By:

Christodoulides, George [spk]

Material type:

FilmPublisher number: 2289 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Digital marketing best practicePublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Do we need a new theory for online branding? -- Differences between online and offline branding -- Developing and measuring online brand equity? -- The role of trust in online branding -- Addressing individual and social needs through online branding -- Creating and managing an online brand experience.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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