Integrated digital marketing communications [electronic resource] /
Barker, Beverly.
Integrated digital marketing communications [electronic resource] / Beverly Barker. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (80 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice . - Henry Stewart talks. Marketing & management collection. Digital marketing best practice .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Key digital channels -- Search engine marketing -- E-mail marketing -- Affiliate and partner marketing -- Online sponsorship -- Interactive advertising -- Which formats are best? -- Viral marketing -- Online PR -- Media neutral planning -- Every product/ service model will vary -- The planning process -- Customer segmentation -- Business audiences -- Media selection.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2443 Henry Stewart Talks
Internet marketing.
Integrated digital marketing communications [electronic resource] / Beverly Barker. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (80 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice . - Henry Stewart talks. Marketing & management collection. Digital marketing best practice .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Key digital channels -- Search engine marketing -- E-mail marketing -- Affiliate and partner marketing -- Online sponsorship -- Interactive advertising -- Which formats are best? -- Viral marketing -- Online PR -- Media neutral planning -- Every product/ service model will vary -- The planning process -- Customer segmentation -- Business audiences -- Media selection.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2443 Henry Stewart Talks
Internet marketing.