Integrated digital marketing communications [electronic resource] / Beverly Barker.

By:

Barker, Beverly [spk]

Material type:

FilmPublisher number: 2443 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Digital marketing best practicePublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (80 min.) : color, sound)Subject(s):

Internet marketing

Online resources:

Contents:

Contents: Key digital channels -- Search engine marketing -- E-mail marketing -- Affiliate and partner marketing -- Online sponsorship -- Interactive advertising -- Which formats are best? -- Viral marketing -- Online PR -- Media neutral planning -- Every product/ service model will vary -- The planning process -- Customer segmentation -- Business audiences -- Media selection.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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