Email marketing and E-CRM [electronic resource] /
Hughes, David,
Email marketing and E-CRM [electronic resource] / David Hughes. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (63 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice . - Henry Stewart talks. Marketing & management collection. Digital marketing best practice .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Advantages of e-mail marketing -- Finding the right broadcasting partner -- Bad e-mail marketing -- Bad e-mail marketing can be good e-mail marketing -- Non-line marketing -- Don't wave goodbye to direct mail -- Segmentation and personalization -- Registration: a critical part of e-mail marketing -- Transactional data -- Lifecycle marketing -- Click-stream data -- The landing page -- Think about the customer journey.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2563 Henry Stewart Talks
Electronic mail messages.
Internet marketing.
Email marketing and E-CRM [electronic resource] / David Hughes. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (63 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice . - Henry Stewart talks. Marketing & management collection. Digital marketing best practice .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Advantages of e-mail marketing -- Finding the right broadcasting partner -- Bad e-mail marketing -- Bad e-mail marketing can be good e-mail marketing -- Non-line marketing -- Don't wave goodbye to direct mail -- Segmentation and personalization -- Registration: a critical part of e-mail marketing -- Transactional data -- Lifecycle marketing -- Click-stream data -- The landing page -- Think about the customer journey.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2563 Henry Stewart Talks
Electronic mail messages.
Internet marketing.