Email marketing and E-CRM [electronic resource] / David Hughes.

By:

Hughes, David [spk]

Material type:

FilmPublisher number: 2563 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Digital marketing best practicePublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (63 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Advantages of e-mail marketing -- Finding the right broadcasting partner -- Bad e-mail marketing -- Bad e-mail marketing can be good e-mail marketing -- Non-line marketing -- Don't wave goodbye to direct mail -- Segmentation and personalization -- Registration: a critical part of e-mail marketing -- Transactional data -- Lifecycle marketing -- Click-stream data -- The landing page -- Think about the customer journey.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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Mode of access: World Wide Web.

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