Hierarchical effects of advertising [electronic resource] /
Chandukala, Sandeep R.
Hierarchical effects of advertising [electronic resource] / Sandeep R. Chandukala. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics . - Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Multistage processes -- Understanding intermediate effects of advertising -- A simple Bayesian approach for capturing intermediate effects with heterogeneous response segments -- Application based on cross-sectional brand tracking data to demonstrate the proposed modeling strategy and model comparisons.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2310 Henry Stewart Talks
Advertising.
Bayesian statistical decision theory.
Marketing research.
Hierarchical effects of advertising [electronic resource] / Sandeep R. Chandukala. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics . - Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Multistage processes -- Understanding intermediate effects of advertising -- A simple Bayesian approach for capturing intermediate effects with heterogeneous response segments -- Application based on cross-sectional brand tracking data to demonstrate the proposed modeling strategy and model comparisons.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2310 Henry Stewart Talks
Advertising.
Bayesian statistical decision theory.
Marketing research.