Hierarchical effects of advertising (Record no. 6401)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02101ngm a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000025306 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921135146.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m c |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr|cna|||a|||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | vz|czazum |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100412s2010 enk|||||||||||s|||v|eng d |
| 028 50 - PUBLISHER OR DISTRIBUTOR NUMBER | |
| Publisher or distributor number | 2310 |
| Source | Henry Stewart Talks |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (HSTalks)HST2310_1_2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chandukala, Sandeep R. |
| Relationship | spk |
| 245 10 - TITLE STATEMENT | |
| Title | Hierarchical effects of advertising |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | Sandeep R. Chandukala. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Henry Stewart Talks, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (1 streaming video file (42 min.) : |
| Other physical details | color, sound). |
| 490 1# - SERIES STATEMENT | |
| Series statement | Bayesian analysis in marketing : a breakthrough in customer analytics |
| 500 ## - GENERAL NOTE | |
| General note | Animated audio-visual presentation with synchronized narration. |
| 500 ## - GENERAL NOTE | |
| General note | Title from title frames. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Multistage processes -- Understanding intermediate effects of advertising -- A simple Bayesian approach for capturing intermediate effects with heterogeneous response segments -- Application based on cross-sectional brand tracking data to demonstrate the proposed modeling strategy and model comparisons. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Access restricted to subscribers. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Bayesian statistical decision theory. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Henry Stewart talks. |
| Name of part/section of a work | Marketing & management collection. |
| -- | Bayesian analysis in marketing |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://hstalks.com/lib.php?t=HST99.2310&c=250">http://hstalks.com/lib.php?t=HST99.2310&c=250</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://hstalks.com/lib.php?t=HST99&c=250">http://hstalks.com/lib.php?t=HST99&c=250</a> |
| Materials specified | Series |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 141013 |
| 989 ## - | |
| -- | 20230822095114.0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | 09/21/2023 | 09/21/2023 | Books |