Cross-boundary marketing sensitivity to global convergence or global individualism? /
Moutinho, Luiz
Cross-boundary marketing sensitivity to global convergence or global individualism? / [electronic resource] : Luiz Moutinho. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals . - Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: International trade -- Trends: globalization, market integration, labour markets and social change -- What Europe looks like -- Emerging economies coming out ahead -- The end of the multinational business model? -- Local sensitivity -- Global individualism -- Bottom-up approach -- ́ Coopetition ́ gaining acceptance -- Managing in a borderless world -- Collaborative marketing and commerce -- International sourcing and procurement.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2257 Henry Stewart Talks
Export marketing--Management.
International business enterprises--Management.
Cross-boundary marketing sensitivity to global convergence or global individualism? / [electronic resource] : Luiz Moutinho. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals . - Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: International trade -- Trends: globalization, market integration, labour markets and social change -- What Europe looks like -- Emerging economies coming out ahead -- The end of the multinational business model? -- Local sensitivity -- Global individualism -- Bottom-up approach -- ́ Coopetition ́ gaining acceptance -- Managing in a borderless world -- Collaborative marketing and commerce -- International sourcing and procurement.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2257 Henry Stewart Talks
Export marketing--Management.
International business enterprises--Management.