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Cross-boundary marketing [electronic resource] : sensitivity to global convergence or global individualism? / Luiz Moutinho.

By: Material type: FilmFilmPublisher number: 2257 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing managementPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Subject(s): Online resources:
Contents:
Contents: International trade -- Trends: globalization, market integration, labour markets and social change -- What Europe looks like -- Emerging economies coming out ahead -- The end of the multinational business model? -- Local sensitivity -- Global individualism -- Bottom-up approach -- ́ Coopetition ́ gaining acceptance -- Managing in a borderless world -- Collaborative marketing and commerce -- International sourcing and procurement.
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Animated audio-visual presentation with synchronized narration.

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Contents: International trade -- Trends: globalization, market integration, labour markets and social change -- What Europe looks like -- Emerging economies coming out ahead -- The end of the multinational business model? -- Local sensitivity -- Global individualism -- Bottom-up approach -- ́ Coopetition ́ gaining acceptance -- Managing in a borderless world -- Collaborative marketing and commerce -- International sourcing and procurement.

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Mode of access: World Wide Web.

System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

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