Cross-boundary marketing [electronic resource] : sensitivity to global convergence or global individualism? / Luiz Moutinho.
Material type: FilmPublisher number: 2257 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing managementPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Subject(s): Online resources:Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: International trade -- Trends: globalization, market integration, labour markets and social change -- What Europe looks like -- Emerging economies coming out ahead -- The end of the multinational business model? -- Local sensitivity -- Global individualism -- Bottom-up approach -- ́ Coopetition ́ gaining acceptance -- Managing in a borderless world -- Collaborative marketing and commerce -- International sourcing and procurement.
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Mode of access: World Wide Web.
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