International branding
Melewar, T. C.,
International branding [electronic resource] / T.C. Melewar [and] Suraksha Gupta. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (43 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals . - Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Definition of branding -- Ways of branding -- Purposes of branding -- Types of brands -- Brand architecture -- Brand experience -- Product branding -- Corporate branding -- Pragmatic shift -- Current issues and challenges in international branding.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2298 Henry Stewart Talks
Branding (Marketing)
International business enterprises--Management.
International branding [electronic resource] / T.C. Melewar [and] Suraksha Gupta. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (43 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals . - Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Definition of branding -- Ways of branding -- Purposes of branding -- Types of brands -- Brand architecture -- Brand experience -- Product branding -- Corporate branding -- Pragmatic shift -- Current issues and challenges in international branding.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2298 Henry Stewart Talks
Branding (Marketing)
International business enterprises--Management.