International branding [electronic resource] / T.C. Melewar [and] Suraksha Gupta.

By:

Melewar, T. C [spk]

Contributor(s):

Gupta, Suraksha [spk]

Material type: Film

FilmPublisher number: 2298 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing managementPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (43 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Definition of branding -- Ways of branding -- Purposes of branding -- Types of brands -- Brand architecture -- Brand experience -- Product branding -- Corporate branding -- Pragmatic shift -- Current issues and challenges in international branding.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

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