Internationalization and SMEs a practitioner ́ s perspective /
McDermott, Michael C.
Internationalization and SMEs a practitioner ́ s perspective / [electronic resource] : Michael McDermott. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (46 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals . - Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Internationalization: the twin academic perspectives -- The policy maker ́ s perspective -- The consultant ́ s perspective -- The challenges facing SMEs -- Why begin exporting? -- The ́ push ́ and ́ pull ́ factors -- Seeking to identify priority markets -- Exportitis -- Identifying new markets to compensate for declining sales in the traditional markets -- Addressing specific problems in markets of high strategic importance -- Born global -- Lack of focus.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2377 Henry Stewart Talks
Globalization.
International business enterprises--Management.
Small business--Management.
Internationalization and SMEs a practitioner ́ s perspective / [electronic resource] : Michael McDermott. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (46 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals . - Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Internationalization: the twin academic perspectives -- The policy maker ́ s perspective -- The consultant ́ s perspective -- The challenges facing SMEs -- Why begin exporting? -- The ́ push ́ and ́ pull ́ factors -- Seeking to identify priority markets -- Exportitis -- Identifying new markets to compensate for declining sales in the traditional markets -- Addressing specific problems in markets of high strategic importance -- Born global -- Lack of focus.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2377 Henry Stewart Talks
Globalization.
International business enterprises--Management.
Small business--Management.