Internationalization and SMEs [electronic resource] : a practitioner ́ s perspective / Michael McDermott.
Material type:
FilmPublisher number: 2377 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing managementPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (46 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Internationalization: the twin academic perspectives -- The policy maker ́ s perspective -- The consultant ́ s perspective -- The challenges facing SMEs -- Why begin exporting? -- The ́ push ́ and ́ pull ́ factors -- Seeking to identify priority markets -- Exportitis -- Identifying new markets to compensate for declining sales in the traditional markets -- Addressing specific problems in markets of high strategic importance -- Born global -- Lack of focus.
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