Search-based advertising and revenue management [electronic resource] /
© zl©ơk, © zg©ơr.
Search-based advertising and revenue management [electronic resource] / © zg©ơr © zl©ơk. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (30 min.) : color, sound). - Practical pricing and revenue management : fundamentals and practical applications . - Henry Stewart talks. Marketing & management collection. Practical pricing and revenue management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is online advertising? -- Revenue management questions in online advertising -- Online advertising from publisher ́ s perspective -- Online advertising from advertiser ́ s perspective -- Basic analytical models -- Research findings of practical interest.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2228 Henry Stewart Talks
Business planning.
Industrial management.
Internet advertising.
Pricing.
Revenue management.
Search-based advertising and revenue management [electronic resource] / © zg©ơr © zl©ơk. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (30 min.) : color, sound). - Practical pricing and revenue management : fundamentals and practical applications . - Henry Stewart talks. Marketing & management collection. Practical pricing and revenue management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is online advertising? -- Revenue management questions in online advertising -- Online advertising from publisher ́ s perspective -- Online advertising from advertiser ́ s perspective -- Basic analytical models -- Research findings of practical interest.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2228 Henry Stewart Talks
Business planning.
Industrial management.
Internet advertising.
Pricing.
Revenue management.