Search-based advertising and revenue management [electronic resource] / © zg©ơr © zl©ơk.

By:

Material type:

FilmPublisher number: 2228 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Practical pricing and revenue managementPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (30 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: What is online advertising? -- Revenue management questions in online advertising -- Online advertising from publisher ́ s perspective -- Online advertising from advertiser ́ s perspective -- Basic analytical models -- Research findings of practical interest.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

Title from title frames.

Access restricted to subscribers.

Mode of access: World Wide Web.

System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

There are no comments on this title.

to post a comment.