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Parsons, Elizabeth, 1909-.

Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran. - First edition. - Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009. - xi, 219 pages : illustrations ; cm.

Includes bibliographical references and index. Includes index.

Front Cover; Front Cover; Contemporary Issues in Marketing and Consumer Behaviour; Contemporary Issues in Marketing and Consumer Behaviour; Copyright Page; Copyright Page; Contents; Contents; Preface; Preface; Contributors; Contributors; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 2 A History of Marketing Thought; Chapter 2 A History of Marketing Thought; Chapter 3 Postmodern Marketing and Beyond; Chapter 3 Postmodern Marketing and Beyond; Chapter 4 Arts Marketing; Chapter 4 Arts Marketing.

Complete coverage of all contemporary issues modules for marketing and consumer behavior students.

ISBN: 9780750687393 : $55.00

Subjects--Topical Terms:
Marketing.
Consumer behavior.

LC Class. No.: HF5415 / .P2493 2009eb

Dewey Class. No.: 658.802