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Contemporary issues in marketing and consumer behaviour / (Record no. 6672)

MARC details
000 -LEADER
fixed length control field	01989cam a22004091a 4500
001 - CONTROL NUMBER
control field	0000028371
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921135201.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field	m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	090803s2009 xxm ob 3001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780750687393 :
Terms of availability	$55.00
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)428977439
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	.P2493 2009eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Subject category code subdivision	094000
Source	bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Parsons, Elizabeth,
Dates associated with a name	1909-.
245 10 - TITLE STATEMENT
Title	Contemporary issues in marketing and consumer behaviour /
Statement of responsibility, etc.	Elizabeth Parsons, Pauline Maclaran.
250 ## - EDITION STATEMENT
Edition statement	First edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Amsterdam ;
--	Boston :
Name of publisher, distributor, etc.	Elsevier/Butterworth-Heinemann,
Date of publication, distribution, etc.	2009.
300 ## - PHYSICAL DESCRIPTION
Extent	xi, 219 pages :
Other physical details	illustrations ;
Dimensions	cm.
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent.
337 ## - MEDIA TYPE
Media type term	computer
Media type code	c
Source	rdamedia.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Front Cover; Front Cover; Contemporary Issues in Marketing and Consumer Behaviour; Contemporary Issues in Marketing and Consumer Behaviour; Copyright Page; Copyright Page; Contents; Contents; Preface; Preface; Contributors; Contributors; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 2 A History of Marketing Thought; Chapter 2 A History of Marketing Thought; Chapter 3 Postmodern Marketing and Beyond; Chapter 3 Postmodern Marketing and Beyond; Chapter 4 Arts Marketing; Chapter 4 Arts Marketing.
520 ## - SUMMARY, ETC.
Summary, etc.	Complete coverage of all contemporary issues modules for marketing and consumer behavior students.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note	Description based on print version record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Maclaran, Pauline.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	ebrary, Inc.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	150622
913 ## -
--	N
989 #7 -
--	20230822095114.0

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023		HF 5415 PAR	BK00457814	09/21/2023	c.038376	09/21/2023	Books
				Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023		HF 5415 PAR	BK0051031	09/21/2023	c.042902	09/21/2023	Books