Marketing strategy : a decision-focused approach /
Walker, Orville C.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 8th ed. - New York : McGraw-Hill Irwin, c2011. - xvi, 368 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9781259010903
Marketing.
HF5415.13 / .W249 2008
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 8th ed. - New York : McGraw-Hill Irwin, c2011. - xvi, 368 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9781259010903
Marketing.
HF5415.13 / .W249 2008