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Marketing strategy : (Record no. 6688)

MARC details
000 -LEADER
fixed length control field	00944cam a22002534a 4500
001 - CONTROL NUMBER
control field	0000028402
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921135202.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	070823s2008 maum b a001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781259010903
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.13
Item number	.W249 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Walker, Orville C.
245 10 - TITLE STATEMENT
Title	Marketing strategy :
Remainder of title	a decision-focused approach /
Statement of responsibility, etc.	Orville C. Walker, Jr., John W. Mullins.
250 ## - EDITION STATEMENT
Edition statement	8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill Irwin,
Date of publication, distribution, etc.	c2011.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 368 p. :
Other physical details	ill. ;
Dimensions	26 cm.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Mullins, John W.
989 ## -
--	20230822095114.0

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 WAL	BK00458005	09/21/2023	c.038290	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 WAL	BK00458007	09/21/2023	c.038291	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 WAL	BK00468002	09/21/2023	c.038292	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 WAL	BK00458002	09/21/2023	c.038293	09/21/2023	Books