International marketing /
Cateora, Philip R.
International marketing / by Philip R. Cateora, Mary C. Gilly and John L. Graham. - 14th ed. - Boston : McGraw Hill, 2009. - xxxi,711 p. : ill ; cm.
Includes index.
9780071084215 : $038336
Export marketing.
International business enterprises.
International marketing / by Philip R. Cateora, Mary C. Gilly and John L. Graham. - 14th ed. - Boston : McGraw Hill, 2009. - xxxi,711 p. : ill ; cm.
Includes index.
9780071084215 : $038336
Export marketing.
International business enterprises.