Normal view MARC view ISBD view

International marketing / (Record no. 6768)

MARC details
000 -LEADER
fixed length control field	00999cam a22002892 4500
001 - CONTROL NUMBER
control field	0000028588
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921135209.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	151105s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780071084215 :
Terms of availability	$038336
040 ## - CATALOGING SOURCE
Original cataloging agency	Your Holding Symbol
Transcribing agency	Your Holding Symbol
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Cateora, Philip R.
245 10 - TITLE STATEMENT
Title	International marketing /
Statement of responsibility, etc.	by Philip R. Cateora, Mary C. Gilly and John L. Graham.
250 ## - EDITION STATEMENT
Edition statement	14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston :
Name of publisher, distributor, etc.	McGraw Hill,
Date of publication, distribution, etc.	2009.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxi,711 p. :
Other physical details	ill ;
Dimensions	cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	International business enterprises.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Gilly, Mary C.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Graham, John L.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	151105
989 ## -
--	20230822095114.0

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 1416 CAT	BK00455843	09/21/2023	c.038336	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 1416 CAT	BK00455849	09/21/2023	c.038337	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 1416 CAT	BK00455846	09/21/2023	c.038338	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 1416 CAT	BK00456715	09/21/2023	c.038339	09/21/2023	Books