Strategic marketing. /
Cravens, David W.
Strategic marketing. / David W. Cravens and Nigel F. Piercy. - 10th. ed. - Boston : McGraw Hill., 2013. - xviii, 653 p. ; cm.
Includes bibliographic reference and index.
9780071326230 : $50.00
Chartered Institute of Management.
Marketing - management.
Strategic marketing. / David W. Cravens and Nigel F. Piercy. - 10th. ed. - Boston : McGraw Hill., 2013. - xviii, 653 p. ; cm.
Includes bibliographic reference and index.
9780071326230 : $50.00
Chartered Institute of Management.
Marketing - management.