Strategic marketing. / (Record no. 7016)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00821cam a22002412 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000029276 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921135223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160627s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071326230 : |
| Terms of availability | $50.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Your Holding Symbol |
| Transcribing agency | Your Holding Symbol |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing. / |
| Statement of responsibility, etc. | David W. Cravens and Nigel F. Piercy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw Hill., |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 653 p. ; |
| Dimensions | cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographic reference and index. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 160627 |
| 989 ## - | |
| -- | 20230822095114.0 |
| -- | 1430738153 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.13 CRA | BK00456866 | 09/21/2023 | c.040305 | 09/21/2023 | Books |