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Global marketing management : changes, new challenges, and strategies /

Lee, Kiefer.

Global marketing management : changes, new challenges, and strategies / Kiefer Lee and Steve Carter. - 3rd ed. - Oxford : Oxford University Press, 2011. - xxv, 578p. : col. ill. ; 27 cm.

Includes index.

Subjects--Topical Terms:
International business enterprises.
Strategic planning.

LC Class. No.: HD62.4 / .L44 2009

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